ESOM · Custom Beverage Programs
A custom beverage program is a hospitality standard, written down: the recipes, the presentation, the service gestures, and the crew brief. Built once around your brand, then repeated so the drink lands the same way in one market or twelve.
Start a ProgramCustom Beverage Programs
ESOM is an experiential hospitality company built around espresso and specialty beverage bars. A custom program is what we hand you when the same experience has to happen more than once — across a tour, a season, or a standing weekly service. We design it like an activation, operate it like hospitality, and write it down so it repeats.
Campaign Serve
One drink, built around the product and named for the campaign. Developed, tasted, approved, and written into a recipe the crew can repeat two hundred times without drift.
Build a Signature Serve
Multi-City
The same bar, the same menu, and the same service standard across a tour. Local crews from a 2,300-barista network, briefed from one book, led by one point of contact.
Plan a Roadshow
Limited Run
A holiday menu, a summer cold bar, a launch-week special. Concepted for a window, produced on a schedule, and retired before it goes stale.
Plan a Season
Retail Takeover
Your menu inside a working café or store for a day or a month. Their regulars, your product, and a program their staff can run after we leave.
Explore TakeoversSix documents in every program book. Book the full set or the pieces your team is missing.
Recipe Book
Ratios, dilution, temperature, garnish, and build order. Written so a barista who has never met you pours it right the first time.
Start a Program
Service Standard
Greeting, menu language, hand-off, and what the crew says about the product. The part that turns a sample into a conversation.
Explore Experiential Hospitality
Presentation Kit
Cup, sleeve, menu board, and bar face specified once so the station reads as your packaging in every city, not as rental equipment.
Explore Builds
Crew Brief
Roles, ratios, uniform, talking points, and the on-site lead who owns quality. Working baristas, not temp staff handed an apron.
Explore Staffing
Production Spec
Footprint, power, water, refrigeration, and load-in written for the venues you actually get. The room feels effortless because the back of house is not.
Explore Rentals
Content Guide
The shots, the angles, and the moments worth filming, so every stop adds to one asset library instead of five mismatched folders.
See Past Recaps100+ activations produced, 50,000+ drinks served, and a 2,300-barista national network briefed from the same book. Guests should feel hosted, not processed — and they should feel it the same way in Austin as they did in New York.
Start a Program
Program developmentA clear path from concept to a standard you can hold us to. Five steps, one point of contact, no drink served that you have not tasted.
Goals, audience, markets, cadence, and venue realities. If there is a product, send it — we would rather taste it than read about it.
Menu language, signature serves, and presentation direction developed and tested at event volume.
You taste every pour and sign off before anything is written down. No drink goes live on a guess.
Recipes, service standard, presentation kit, crew brief, production spec, and capture guide in one document your team and ours work from.
First stop produced by the core team, then repeated market by market with a lead on site owning quality and throughput.
One vendor, one invoice — the program, the hospitality, and the content library.
See How We Produce ↗Built For
A single event needs a bar. A program is for the moment the experience has to repeat — and hold up every time.
ESOM · Start a Program
Tell us the product, the markets, the cadence, and who is in the room. We come back with the concept, the tasting date, and the program that repeats it.
Start a Program