ESOM · Trade Shows + Conferences

THE BOOTH THEY STOP AT.

Espresso and specialty beverage bars built into your booth footprint. Real coffee gives the floor a reason to stop walking — and gives your team a reason to start talking.

Start a Trade Show Brief

Booth Layout Examples

BUILT TO YOUR FOOTPRINT.

Three proven starting points for where the bar sits, how the line moves, and how many drinks an hour the footprint can carry.

Bar
Queue & traffic
Your team

10 × 10 · Compact

The Compact Corner

A forward-facing bar that keeps the booth open while making the queue visible from two aisles.

Best forFocused traffic
Typical capacity70–90 / hr
Crew2 baristas

10 × 20 · High-Throughput

The Through-Line

A double-sided bar that moves two lines at once and gives your team more surface area to work a conversation.

Best forDual-sided service
Typical capacity120–160 / hr
Crew3–4 baristas

20 × 20+ · Custom

The Hospitality Build

A custom bar and lounge configuration that turns a larger footprint into a destination people walk the floor to find.

Best forLounge + engagement
Typical capacity180+ / hr
Crew4–6 baristas

Layouts are directional. Final plans depend on venue rules, utilities, menu, and booth fabrication.

Start a Trade Show Brief

How It Runs

FROM EXHIBITOR MANUAL TO SHOW FLOOR.

Send the show and the booth number. We handle the electrical order, the COI, the permits, and the labor rules — the parts of a trade show that quietly eat a marketing team's month.

01

Show intake
Show, city, dates, booth number, footprint, and expected traffic. We pull the venue's exhibitor manual ourselves.
02

Layout + throughput
Bar placement, queue direction, and drinks-per-hour modelled against your footprint before anything is fabricated.
03

Power + load-in
Electrical orders, COIs, health permits, dock timing, and union labor coordination filed on the show's deadlines.
04

Show days + strike
A lead on site owns the line and the quality every hour the floor is open, then a clean strike inside the window.