10 × 10 · Compact
The Compact Corner
A forward-facing bar that keeps the booth open while making the queue visible from two aisles.
- Best forFocused traffic
- Typical capacity70–90 / hr
- Crew2 baristas
Trade Shows & Conferences
ESOM · Trade Shows + Conferences
THE BOOTH THEY STOP AT.
Espresso and specialty beverage bars built into your booth footprint. Real coffee gives the floor a reason to stop walking — and gives your team a reason to start talking.
Start a Trade Show BriefBooth Layout Examples
BUILT TO YOUR FOOTPRINT.
Three proven starting points for where the bar sits, how the line moves, and how many drinks an hour the footprint can carry.
- Bar
- Queue & traffic
- Your team
10 × 20 · High-Throughput
The Through-Line
A double-sided bar that moves two lines at once and gives your team more surface area to work a conversation.
- Best forDual-sided service
- Typical capacity120–160 / hr
- Crew3–4 baristas
20 × 20+ · Custom
The Hospitality Build
A custom bar and lounge configuration that turns a larger footprint into a destination people walk the floor to find.
- Best forLounge + engagement
- Typical capacity180+ / hr
- Crew4–6 baristas
Layouts are directional. Final plans depend on venue rules, utilities, menu, and booth fabrication.
Start a Trade Show BriefHow It Runs
FROM EXHIBITOR MANUAL TO SHOW FLOOR.
Send the show and the booth number. We handle the electrical order, the COI, the permits, and the labor rules — the parts of a trade show that quietly eat a marketing team's month.
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01
Show intake
Show, city, dates, booth number, footprint, and expected traffic. We pull the venue's exhibitor manual ourselves.
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02
Layout + throughput
Bar placement, queue direction, and drinks-per-hour modelled against your footprint before anything is fabricated.
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03
Power + load-in
Electrical orders, COIs, health permits, dock timing, and union labor coordination filed on the show's deadlines.
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04
Show days + strike
A lead on site owns the line and the quality every hour the floor is open, then a clean strike inside the window.
Eight-hour show day minimum. One vendor, one invoice.
Show-floor crew
Shows We Have Worked
THE FLOOR IN MOTION.
Sponsor Bar on the Main Floor
See the Recap
Day One at the Javits Center
See the Recap
Product Sampling at Volume
Explore Activations
Espresso Inside the Footprint
Explore Espresso Bars
Built for an Eight-Hour Day
Explore StaffingFor Exhibitors
QUICK ANSWERS
Is there a minimum booking for a trade show?
Yes — trade shows run on an eight-hour service day minimum. Multi-day shows include overnight secure storage of equipment on the show floor and a fresh product drop each morning.
How does a coffee bar fit inside our booth?
ESOM builds once during move-in and holds the footprint for the duration rather than striking nightly. Plan the queue to run parallel to your aisle frontage rather than perpendicular, so the line reads as engagement rather than as a blockage.
Can the bar capture lead data at the booth?
Yes. The standard pattern is a QR-coded drink order at the queue: the attendee orders on their phone, the order routes to the bar, and the form capture routes to your CRM. Order-ahead also flattens the queue at peak.
Can you work in union venues like the Javits Center?
Yes. ESOM works regularly in union houses and builds the labor requirements into the scope rather than discovering them on site. Send the exhibitor services manual and ESOM will flag the line items that affect the bar before you place your orders.
Do you carry insurance and provide a certificate of insurance?
Yes. ESOM carries general liability and workers compensation coverage and issues certificates naming the venue, the agency and the end client as additional insured. COIs typically turn around in two business days.
ESOM · Start a Project
SEND US THE BOOTH NUMBER.
Show, city, dates, and footprint. We will come back with the bar, the serve, the crew, and the throughput it can hold.
Start a Trade Show Brief