Latte Art Circuit · Brand partnerships

Put your product in the pour on the floor in the feed in their hands

ESOM Latte Art Throwdowns put your brand inside the most engaged room in specialty coffee: baristas, shop owners, roasters and the people who buy for them.

On the circuit with

The room

The people who choose what goes behind the bar.

10
Years of latte art throwdowns
2,300+
Baristas in the national network
3
Ways to partner
1
Category-exclusive partner per season

Ways in

Pick the size of the room.

One stop

Event partner

Your brand on one throwdown. The fastest way to put product in front of a packed room.

  • Signage and product placement
  • MC mentions through the bracket
  • Photo set from the stop

Priced per stop

Full access

Full circuit

Season partner

Every event, every city, all season. The brand baristas associate with the circuit.

  • Presence at every stop
  • Category exclusivity
  • Directed video and recap reel placement
  • Instagram collabs and email features

Priced per season

In the workflow

Product partner

Your machine, milk or gear in competitors' hands all season. Credibility earned on the bar.

  • Official product in competition rounds
  • On-bar use at every stop
  • Content built around the product

By conversation

How it runs

Goal first. Logo second.

  1. 1

    Goal call

    Tell us what the brand needs: awareness with baristas, sampling, content or retail sell-through.

  2. 2

    Build the plan

    We match stops, placements and deliverables to that goal, then put it in writing.

  3. 3

    Show up

    Product on the floor, our crew runs the room, cameras roll.

  4. 4

    Recap

    Photos, video and a recap report after every stop, so the partnership keeps working.

Next season is booking

Let's build your season.

Tell us the goal. We build the partnership around it, from one stop to the full season.