Latte Art Circuits
Where coffee becomes sport
Latte Art
Circuit.
A national competition series connecting baristas, coffee shops, audiences, and brands—one city, one bracket, one unforgettable room at a time.
Step onto the circuit ↗Built from the floor up
Ten years
in the game.
ESOM began inside the coffee community and grew into a national platform. The Circuit turns the craft of latte art into a live cultural event—giving competitors a stage, host shops a packed room, and partners a credible way into the community.
Three sides.
One circuit.
The room works because everyone has a role. ESOM produces the competition and connects all three sides into one repeatable platform.
Compete under pressure, build your name, meet the community, and earn your place in the next bracket.
↗ 02Coffee shopsHost a city stop that brings new people through the door and positions your café at the center of local coffee culture.
↗ 03Brand partnersEnter the room through product integration, live storytelling, content, and real connection—not a logo on the wall.
↗The format
Built for
the room.
A host shop, a local field, and a night designed around the character of that coffee community.
Head-to-head pours, live judging, rising pressure, and a clear path from first round to final cup.
Close enough to feel every decision. The crowd is not background—it is part of the competition.
Photo, film, social moments, and partner stories captured inside the action while the energy is real.
The next season
SZN
26.
Cities · competitors · partners
Now building the field
Choose your lane.
Whether you want to pour, host, or partner, this is the entry point. Tell us where you fit and our team will route you to the right conversation.
Join the next season ↗The cup is the canvas. The room is the stage.