Experiential Hospitality

Experiential hospitality for brands, agencies, events, retail environments, and live audiences.

ESOM · Experiential Hospitality

WE BUILD THE BAR. WE RUN THE HOSPITALITY.

ESOM is an experiential hospitality company built around espresso and specialty beverage bars. We design the guest experience, staff it with working baristas, and produce it on site — nationwide.

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Experiential Hospitality

One partner. Every guest touchpoint.

ESOM creates beverage-led hospitality experiences for brands, agencies, trade shows, corporate events, retail environments, and pop-ups—then handles the people, equipment, menu, and production required to bring them to life.

About ESOM
100+Activations produced
50,000+Drinks served
2,300+Baristas in the network
10Years of competition pedigree

As seen on FOX

Fox & Friends latte art segment with Espresso State of Mind

What we do

Start with the bar, the drink, or the room.

Mobile Espresso Bars

Commercial espresso, grinding, refrigeration, and water in one self-contained cart.

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Signature Espresso Bars

Original ESOM bar designs, already built. Pick the look. We deliver it, set it up, and run it.

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Corporate Coffee Partnerships

A hosted espresso bar at your office weekly, every two weeks, or monthly.

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Need the equipment, not the crew?

Rentals

Need the equipment, not the crew?

Espresso machines, grinders, bars, and service equipment specified for temporary environments and the power they actually have.

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Selected Work

THE EXPERIENCE IN MOTION.

Blue two-group espresso machine and grinder on the Latte Art World Championship Open stage
Trade Show

Espresso Service on the Show Floor

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Planet Oat oatmilk cartons beside lattes with latte art on the bar
Brand Activation

A Bar Built Around the Product

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Crowd leaning in over finished latte art pours at the ESOM holiday party at Château Le Woof, 2024
Corporate + Private

Hosted Service at Château Le Woof

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The Basics

QUICK ANSWERS

What is experiential hospitality?

Hospitality used as the campaign rather than the catering line. Espresso State of Mind designs, staffs and produces beverage bars for brand activations, trade shows and corporate events, where the bar is a place guests gather and the drink is a reason to talk.

Is Espresso State of Mind a catering company?

Clients often find ESOM searching for coffee catering. What ESOM delivers is experiential hospitality: coffee is the medium, not the product.

What formats can you produce?

Nine: espresso, matcha and wellness, cold bar, espresso martini and after-hours, cocktail and after-hours as dry hire, froyo, dessert, mocktails, and cold lunch. Formats combine inside one build and one crew.

Who do you work with?

Brand activation agencies, event producers and corporate clients. ESOM has produced for Google, Meta, Adobe and American Express, and works white-label inside an agency's production team when the client should see one experience.

Where are you based and where do you produce?

Long Island City, New York. ESOM produces nationwide, drawing crew from a network of more than 2,300 baristas in the market where the event is held.

ESOM · Start a Project

WHAT SHOULD WE BUILD FOR YOU?

Tell us the city, date, audience, and what the moment has to do. We will come back with the bar, the serve, the crew, and the production plan around it.

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