Brand Activations

ESOM · Brand Activations

THE BAR THAT DRAWS THE CROWD.

Branded espresso and beverage bars for agencies and event producers. We design the bar around your client's brand, staff it with working baristas, and run it on the floor. One vendor from brief to strike.

Send the Brief

By the Numbers

ONE VENDOR. THE WHOLE BAR.

100+ Activations Produced
50,000+ Drinks Served
2,300+ National Barista Network
10 Years of Competition Pedigree

In the Room With

  • GAP
  • META
  • ADOBE
  • RIPPLE
  • PLANET OAT

On the Floor

THE LINE AT THE BAR.

  • Guests lined up at a navy blue espresso bar in a daylight loft venue
  • Guests waiting at a mobile espresso cart in an outdoor courtyard
  • Coffee Fest Los Angeles

    Trade ShowCoffee Fest Los Angeles

  • Sponsored beverage bar

    Beverage BrandSponsored beverage bar

  • Coffee Fest NYC

    Trade ShowCoffee Fest NYC

  • Hosted service at Château Le Woof

    Private EventHosted service at Château Le Woof

FROM BRIEF TO STRIKE. Activation production
How It Runs

FROM BRIEF TO STRIKE.

Send the brief. We come back with the bar, the menu, the crew, and the production plan, then run it on the floor.

Brief + scope

Brand, venue, dates, headcount, power. One quote that covers the whole bar.

Bar wrap + menu

The bar wrapped in the client's brand. Cups, menu board, and a signature serve built around the campaign.

Crew + production

Working baristas briefed on the talking points. COIs, load-in, power, and run of show locked before build day.

Live service + capture

A lead on the floor from load-in to strike. In-house photo and video for the client recap.

One vendor, one invoice.

See the Bar Formats

For Agencies

QUICK ANSWERS

What is a beverage activation?

A branded bar, a campaign menu and briefed baristas, built to draw guests in and start conversations for the brand. Coffee catering serves drinks; an activation is a media surface that happens to serve drinks.

Can the bar run under our agency's name?

Yes. ESOM works white-label inside an agency's production team, so the client sees one experience. Branding, uniforms and menu language follow the campaign.

How do you brand a bar for an activation?

Four surfaces: bar cladding and facade graphics, cup and sleeve printing, custom menu boards, and latte art poured as the brand mark. A logo poured in a cup travels further than a logo printed on it.

Can one activation run in several cities?

Yes. Multi-city programs run off one production plan with a single point of contact and the same run of show in each market. Roadshows of four or more cities are usually more consistent, and cheaper, shipped as one kit with a traveling lead.

Does an activation have to serve coffee?

No. A wellness bar is fully coffee-free, and a specialty beverage bar can be built around matcha, tea or zero-proof drinks. Formats also combine across the day — espresso in the morning, cold bar in the afternoon, after-hours service in the evening, on one build.

ESOM · Start a Project

SEND US THE BRIEF.

Brand, venue, dates, headcount. We come back with the bar, the crew, and one quote.

Send the Brief