About Espresso State of Mind

ABOUT

ONE STATE OF MIND

ESOM is what happens when ten years of competition coffee grows a production arm. One team, one standard — from the circuit stage to the show floor.

THE STORY

Espresso State of Mind started in the latte-art scene — throwdowns, then a circuit, then a national one. A decade in, the same obsession with craft that wins titles started winning trade-show floors: brands wanted the bar that drew the crowd, and we knew how to build it. Today ESOM runs both sides of the same house — the circuit and academy that keep the craft sharp, and the production team that puts it to work for brands.

HOW WE WORK

  • CRAFT FIRST — Circuit-trained baristas. No temp staff, no shortcuts.
  • PRODUCTION DISCIPLINE — One contact, one invoice, a checklist that never misses.
  • THE CROWD KNOWS — A great bar can't be faked. That's why it works.

FOUNDER

[FOUNDER NAME] — Founder

[Two sentences — the line from competition coffee to brand experiences. Keep it about the work.]

WHERE NEXT

FOR BRANDS — Book a bar for your next show. [Start an inquiry]

THE CIRCUIT — Compete, learn, or sponsor. [Enter the circuit]

Espresso State of Mind

WE STARTED AS BARISTAS. WE STILL ARE.

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Hands holding a latte with a rosetta poured at an ESOM latte art throwdown
[The early throwdowns]

THE STORY

Espresso State of Mind started in the latte art scene: throwdowns, then a circuit, then a national one. A decade in, the craft that wins titles started winning rooms, and companies wanted the bar that drew the crowd. Today we’re a New York coffee company. Our coffee bars bring that standard to offices and events, and the Circuit keeps it sharp.

Who you work with

TWO FOUNDERS. A CORE CREW. A NATIONAL BENCH.

Espresso State of Mind is owner-run and crew-built. The founders own the decisions, a core crew of working baristas runs the bar, and behind them is the network the Circuit has built over ten years.

Founders

One of us produces the project and one of us scopes it. You always know who to call.

Javier

Founder · Production/ Operations

Javier

Ruben

Founder · Sales + Marketing

Ruben

Core crew

Four positions run every Espresso State of Mind bar. Each one is filled from the same short list of working baristas.

TASSA

Core crew · On-site lead

TASSA

Walter

Lead Barista

Walter

2x time World Latte Art Champion/ Educator

Event Barista

Core crew · Service

Event Barista

Bar Host

Core crew · Guest experience

Bar Host

AND 2,300 BARISTAS BEHIND THEM.

Every bar is staffed from a network of 2,300+ baristas the Circuit has built over ten years, briefed on the menu and the standard before they pour a cup.

MISSION + VALUES

Coffee first

Every cup to competition standard. Every guest gets the same one.

Craft obsessed

Competition standards on every bar, every time.

Community built

Built by the Circuit. Ten years of competition is where our crew comes from.

Meet ESOM Artists →

Clients

WHO WE’VE POURED FOR

Google, Meta, Adobe and American Express have put an Espresso State of Mind bar in front of their guests, poured to the standard we hold on the competition circuit.

GoogleMetaAdobeAmerican Express

FAQS

Contact us
Where do you work?

New York City first, plus Westchester, Long Island and Greenwich, CT. Ask us about anywhere else.

How far ahead should we book?

Timing depends on scope. Standard activations need several weeks of lead time; custom fabrication and multi-city programs require a longer planning window.

Do you do coffee catering?

Yes. Coffee catering, run by competition baristas. We bring the bar, the coffee and the crew.

Can we sponsor the circuit?

Yes — contact our Circuit team to request the sponsor deck.

TELL US THE DATE.

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