Founder · Production/ Operations
THE STORY
Espresso State of Mind started in the latte-art scene, throwdowns, then a circuit, then a national one. A decade in, the same obsession with craft that wins titles started winning show floors: brands wanted the bar that drew the crowd, and we knew how to build it. Today ESOM runs both sides of the same house, the Circuit and the monthly classes that keep the craft sharp, and the studio that puts it to work.
Who you work with
TWO FOUNDERS. A CORE CREW. A NATIONAL BENCH.
ESOM is owner-run and crew-built. The founders own the decisions; a core crew of working baristas runs the floor; and behind them is the barista network the Circuit has built over ten years. Every event is staffed from the same short list of people who know the equipment, the menu, and the standard.
Founders
One of us produces the project and one of us scopes it. You always know who to call.
Founder · Sales + Marketing
Ruben
Core crew
Four positions run every ESOM floor. Each one is filled from the same short list of working baristas.
Core crew · On-site lead
TASSA
Lead Barista
Walter
2x time World Latte Art Champion/ Educator
Core crew · Service
Event Barista
Core crew · Guest experience
Bar Host
AND 2,300 BARISTAS BEHIND THEM.
When an event needs twelve bars in six cities, the Circuit is the bench. Competitors from the national network are briefed on the product and the standard before they pour a single cup.
MISSION + VALUES
Hospitality first
We host people, not pour drinks. Every decision starts with the guest.
Craft obsessed
Competition standards on every bar, every time.
Community built
Ten years of the circuit taught us: the room is the product.
Clients
WHO WE’VE POURED FOR
Google, Meta, Adobe, and American Express have put an ESOM bar in front of their guests. Brand activations, trade show floors, and corporate hospitality, all run to the standard we hold on the competition circuit.
GoogleMetaAdobeAmerican Express
FAQS
Do you travel?
Yes — we produce nationwide.
How far ahead should we book?
Timing depends on scope. Standard activations need several weeks of lead time; custom fabrication and multi-city programs require a longer planning window.
Is ESOM a catering company?
Clients often find us searching for coffee catering. What we deliver is experiential hospitality: coffee is the medium, not the product.
Can we sponsor the circuit?
Yes — contact our Circuit team to request the sponsor deck.