Pop-Up Throwdowns
Latte Art Circuit
Bring the Throwdown to Your Event
Espresso State of Mind produces pop-up latte art competitions for cafes, brands and event organizers nationwide. You bring the room and the reason. We bring the format, the competitors and the production.
Event formats
Cafe and community throwdowns
A bracket night in your shop. Baristas from the neighborhood compete, regulars fill the room, and a slow weeknight becomes the night people post about.
Branded activations
A competition built around your product and your audience, running as the centerpiece of the activation instead of a sampling table beside it.
Trade show competitions
A competition on the show floor. It pulls a crowd to the booth and holds them through the rounds, which is harder to do than getting them to walk past.
What production covers
Every throwdown is scoped to the room it runs in. These are the four parts we handle on each one.
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Planning
Date, room layout, bar placement and run of show. We scope what the space can actually hold before anything is announced.
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Competition format
Bracket size, rounds, judging and tiebreaks, set to the time you have and the level of the field.
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Event coordination
Competitor signups, check-in and the schedule on the night, so rounds keep moving and the room never stalls.
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Production support
ESOM crew runs the competition itself. What that covers at your event is scoped and confirmed in the quote.
Explore the production services
Streaming and video are scoped separately from the competition itself. Add either to a throwdown, or run the throwdown on its own.
Live Streaming
Multi-camera live production for latte art competitions, launches and activations.
See live streaming→Video Production
Reels, recap films, thumbnails and stills from the people who shoot the Latte Art Circuit.
See video production→
How an inquiry works
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Tell us about the event
Date, city, venue and what the event is for. Rough is fine at this stage.
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Shape the format together
We size the bracket and the run of show to your room, your audience and your timing.
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Plan the production
We confirm what ESOM brings, what the venue provides, and lock the schedule.