Live Brackets
Fast, clear rounds designed to reward control, creativity, and performance in front of a real audience.
Join the Circuit →
ESOM · Coffee Fest Throwdowns
THE SHOW FLOOR BECOMES THE ARENA.
High-energy latte art competitions produced inside Coffee Fest—built for baristas, audiences, and the brands that support the craft.
See Upcoming Stops →Competition Property
BUILT FOR THE INDUSTRY FLOOR.
ESOM turns the trade-show floor into a live competition property. Structured brackets, credible judges, experienced production, and content capture bring the coffee community into one visible moment.
Inside the Format
CRAFT. PRESSURE. COMMUNITY.
Industry Audience
Baristas, café operators, equipment teams, roasters, and coffee fans gathered on one active floor.
Community →Partner Visibility
Integrated brand roles that add to the competitor and spectator experience instead of interrupting it.
Partnerships →Competition Flow
FROM OPEN BRACKET TO FINAL POUR.
04Open Registration+
Available competitors enter before the show and receive bracket details and rules.
05Qualifying Rounds+
Head-to-head pours narrow the field while the audience follows every result.
06Final Round+
The strongest pours meet under the lights for the title, prize package, and circuit recognition.
Coffee Fest + ESOM
MEET US AT THE NEXT STOP.
Compete, attend, or build a brand partnership around the next Coffee Fest throwdown.
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