ESOM · Brand Activations

YOUR BRAND, POURED.

Custom beverage and café experiences built from the campaign brief—designed, staffed, and produced for the live floor.

Start a Brand Activation

EVERYTHING BETWEEN INQUIRY AND FIRST POUR

You get one invoice and zero production headaches.

Design + build

Bar designed and built to your booth footprint.

The team

Competition-trained baristas, led by an on-site lead — one point of contact all show.

Custom menu

Drinks named to your campaign, board designed to your brand.

Brand integration

Cups, aprons, menu boards, bar wrap.

Full logistics

Power, water, load-in, breakdown — handled.

Paperwork

COI and venue requirements sorted in pre-production.

Formats

BUILT TO YOUR FOOTPRINT

01

Inline booth

Compact bar for 10×10 and 10×20 footprints. Small space, full pull.

02

Island

Full bar as the centerpiece of 20×20 and up. Built for double-sided lines.

03

Lounge + suite

Meeting-space bars for hosted buyers and VIP programs.

Concept Lab

SEE THE IDEA BEFORE WE BUILD IT.

We translate a campaign brief into a custom coffee, matcha or beverage environment—so your team can see the direction before production begins.

CONCEPT ESOM / BRAND LAB
01MINIMAL / BEAUTY
CONCEPT ESOM / BRAND LAB
02PERFORMANCE / SPORT
CONCEPT ESOM / BRAND LAB
03SOFT / BEAUTY
CONCEPT ESOM / BRAND LAB
04FUTURE / TECH
CONCEPT ESOM / BRAND LAB
05LUXURY / FASHION
CONCEPT ESOM / BRAND LAB
06NATURAL / WELLNESS
Request a custom concept

Concept studies shown for creative visualization only. Final fabrication, materials and engineering are developed after scope approval.

SHOW-DAY FACTS

Eight-hour show minimumsNationwide productionCOI + venue paperwork handledBook 4–6 weeks ahead for custom builds

Past work

PROOF ON THE FLOOR

Espresso bars produced for teams at Google, Meta, Adobe, and Amex — booths that turned badge scans into conversations.

On the floor

WHICH SHOW IS NEXT?